Start with what the number means
Sales might use order creation dates. Accounting may recognize revenue after delivery or under its own policy. Ad platforms use their own attribution models. These figures answer different questions; a difference does not automatically mean one is wrong.
Agree on four things before reconciling
Define which order states count: created, paid, delivered or returned. Agree on timestamp and timezone. Define included amounts: tax, shipping, discounts and refunds. Choose granularity: order, product line or daily total.
Create a small reconciliation table
Choose a short period, export order-level records and join by order ID. Group differences into timing, returns, missing identifiers and fee calculations. Find causes instead of adjusting totals until they match.
Define first, then automate
Record rules in a metric dictionary with an owner. Dashboards should show refresh time and coverage. Automate once teams accept a shared definition or understand why they need different metrics.
Start with your own challenge.
If your business faces a similar challenge, share your systems and needs so we can explore a suitable approach.
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