MIDA / DATA CONNECTIONS
GA4
Use website activity with clearly defined event and conversion measures.
How the connection can work
Use an agreed report export or assess the Google Analytics Data API for an authorized property.
Access requirements
A property owner grants reporting permissions. Reports depend on the events configured, available history and reporting limits.
BEFORE A CONNECTION GOES LIVE
- Check that events mean what the business expects.
- Account for report thresholds or unavailable dimensions.
- Treat analytics attribution separately from accounting revenue.
From access to a checked report
Assess
Confirm the account, reporting question, data coverage and approved access.
Map
Define identifiers, statuses, dates and calculation rules for the report.
Verify
Reconcile records and totals before establishing a recurring update.