Clear data.
Confident
decisions.
Bring scattered data together. Automate your reporting and turn numbers into a clearer view of your business.
Less manual reporting.
More useful insight.
Start with the question you need to answer. Then choose the data, tools and implementation.
See performance, from orders to profit.
When sales, marketplace fees and costs live in separate systems, understanding channel performance becomes harder.
- Track revenue, returns and costs by channel
- Agree on shared metric definitions
- Reconcile data before using it in reports
A connected data journey.
Data integration & centralization
Connect sales, marketing and operations so teams can work from a shared source of information.
- Review systems and access
- Design suitable synchronization workflows
- Check completeness and handle failures
Data warehousing & modeling
Standardize structures, define metrics and organize data around how your business actually works.
- Data model and metric dictionary
- Standardization and reconciliation rules
- Access by user role
Dashboards & management reporting
See important metrics in a clear view connected to everyday decisions and actions.
- Metrics aligned with business goals
- Dashboards for teams and roles
- Guidance on interpreting reports
Automation & AI-assisted analysis
Reduce repetitive work and explore data on a foundation of clearly defined metrics.
- Refresh schedules and relevant alerts
- Report generation and distribution
- Assessment of suitable AI use cases
You need to understand your business.
Data should make that easier.
Wherever your data lives,
start there.
Open a source to see how its data can enter a report, what access is needed and where to start.
Google Sheets
Bring structured spreadsheet inputs into a repeatable report.
Review access & implementationExcel / CSV
Analyze your own order file in the Data Workbench.
CSV tool availableMeta Ads
Understand campaign spend alongside your sales records.
Review access & implementationGoogle Ads
Organize advertising costs and conversion reporting by campaign.
Review access & implementationGA4
Use website activity with clearly defined event and conversion measures.
Review access & implementationTikTok Ads
Compare advertising spend and delivery across agreed reporting periods.
Review access & implementationShopee
Connect order reporting with returns, charges and settlement records.
Review access & implementationTikTok Shop
Build consistent order and return reporting from your shop.
Review access & implementationUseful systems start with how a business works.
Make data clearer.
Work alongside your team.
Mida Data takes a practical approach: understand the problem, agree on definitions and build a system that fits your resources.
Clarity at every step.
Scope and cost follow an understanding of your needs. Know what you're getting before work begins.
Discover
Understand goals, sources, metric definitions and systems.
Design
Agree on scope, outputs, the solution and delivery requirements.
Implement & verify
Connect, structure and reconcile against agreed criteria.
Handover & support
Train the team, provide documentation and agree on operations.
Choose a sensible starting point.
Businesses have different levels of readiness. Pricing reflects sources, complexity and the outputs you need.
Get to know your data.
Why does one business have three revenue numbers?
When sales, marketing and accounting disagree, the problem may be in the definitions before it is in the tools.
Read the articleFive questions to answer before your first dashboard
A useful dashboard starts with the decision someone needs to make, not the number of charts.
Read the articleWhat does AI need to give useful answers about your data?
An AI database connection is a starting point. Definitions, context and access determine its use.
Read the articleA few things you might be wondering.
If your question isn't here, share it with Mida.
Ask your questionYour challenge.
Our next step.
Tell us what slows your team down with data, which systems you use and what a useful result would look like.