MIDA / DATA CONNECTIONS
Google Ads
Organize advertising costs and conversion reporting by campaign.
How the connection can work
Start with an account report export or assess an authorized Google Ads API workflow for recurring reporting.
Access requirements
API implementation requires appropriate account authorization and developer access. Feasibility and reporting scope are reviewed before connection.
BEFORE A CONNECTION GOES LIVE
- Record currency and account timezone.
- Distinguish conversion date from interaction date.
- Document which conversion actions are included.
From access to a checked report
Assess
Confirm the account, reporting question, data coverage and approved access.
Map
Define identifiers, statuses, dates and calculation rules for the report.
Verify
Reconcile records and totals before establishing a recurring update.