Put spend beside business results.
Create a consistent view of advertising spend and recorded sales without treating different attribution systems as the same number.
Discuss this challengeQuestions the report should answer
- How does spend change alongside recorded sales?
- Which campaigns need investigation rather than an automatic budget change?
- Are timezone, attribution windows and currency consistent?
Measures and their meaning
Advertising spend
Platform-reported spend, with currency and timezone recorded.
Platform ROAS
Attributed revenue divided by spend within the stated attribution window.
Blended sales-to-spend
Recorded sales divided by total spend; it is not a causal attribution measure.
A practical first implementation
Audit ad accounts and access ownership.
Store platform and sales measures separately.
Agree date, currency and attribution assumptions.
Compare trends and retain the conditions behind each number.
Keep the explanation beside the number.
An ad platform may credit a sale outside the reporting week or across several touchpoints. Keep that figure beside, rather than replace, the sales record.
Read the reconciliation guideStart with your sources
View all sourcesMeta Ads
Understand campaign spend alongside your sales records.
Review access & implementationGoogle Ads
Organize advertising costs and conversion reporting by campaign.
Review access & implementationTikTok Ads
Compare advertising spend and delivery across agreed reporting periods.
Review access & implementationGA4
Use website activity with clearly defined event and conversion measures.
Review access & implementationServices behind this solution
Data integration & centralization
Connect sales, marketing and operations so teams can work from a shared source of information.
See scopeDashboards & management reporting
See important metrics in a clear view connected to everyday decisions and actions.
See scopeAutomation & AI-assisted analysis
Reduce repetitive work and explore data on a foundation of clearly defined metrics.
See scope